Microsite

While a landing page is a focused, one-page destination designed to achieve a specific goal, a microsite takes things to the next level by offering a more expansive, immersive experience. A microsite is still purpose-built, but it offers more flexibility and creativity in delivering content, storytelling, and engaging visitors over multiple pages.

A microsite provides a unique platform to showcase your brand or event, offering more creative freedom and interactive features compared to a landing page.

A microsite is a dedicated, standalone website designed with a specific purpose in mind, whether it's promoting a product, service, or event. It allows you to deliver focused messaging, ensuring that visitors stay engaged and aligned with your campaign goals. With a clean, tailored design and optimized user experience, a microsite creates a seamless journey for users, leading them to take the desired action.

The flexibility of a microsite also enables you to showcase your brand in a more impactful way, offering creative freedom and interactive features that go beyond what a landing page can provide. Additionally, microsites allow for precise campaign tracking, making it easier to measure success, gather insights, and refine your strategies for maximum impact.

Why Choose a Microsite Over a Landing Page?

A microsite is ideal when you need to go beyond a single call to action and want to deliver a richer, more interactive experience. Unlike a landing page, which serves a focused function, a microsite can provide:

Greater Flexibility and Depth: While a landing page is focused on a single goal, a microsite offers multiple pages to deliver more in-depth content, detailed storytelling, and a richer user experience.
Enhanced Brand Immersion: A microsite provides a dedicated space to showcase your brand’s identity, allowing you to incorporate more creative design elements, multimedia, and interactive features that fully engage your audience.
Better for Large Campaigns: For product launches, events, or special promotions, a microsite allows you to build a comprehensive campaign hub with tailored content and various calls to action, making it perfect for bigger, more complex initiatives.
Improved User Engagement: With more content and interactivity, a microsite offers visitors an opportunity to engage with your brand on a deeper level, leading to better customer experiences and higher conversion rates.

When to Use a Microsite?

Product Launches: Create an engaging, multi-page experience that showcases your new product or service in full detail.
Special Campaigns or Events: For limited-time offers or special events, a microsite serves as an immersive hub, collecting leads and driving conversions.
Storytelling & Engagement: If you want to tell a deeper brand story or engage users with rich content, a microsite offers more room to create a memorable experience.

DiPS Standard of a Good Website

Unoptimized websites are often considered as bad investments. At DiPStrategy - digital agency jakarta, we can help you build a very optimized and well-built website. Everything to provide the best-in-class website,

CLEAR CONTENT STRUCTURE
GREAT DESIGN
MEASURABLE
FAST LOADING TIME
SECURE
SEO FRIENDLY

Every great website starts with a clear process. Our web development phases are designed to turn ideas into powerful digital experiences — from initial planning to final launch. By following a structured, proven approach, we ensure your website is not only beautifully designed but also functional, responsive, and ready to drive results.

Mockup and high-fidelity prototype for better user experience
Code development using bleeding-edge technology
Responsiveness and compatibility for various devices
Content creation for optimal information delivery
Infrastructure setup with high performance hosting
Performance check

Experience

The experience that we have as digital agency by supporting partners from various industries for more than 10 years helps us to perform even better. We provide supporting teams that not only understand the digital challenge but also work in highly efficient methods to help you face the challenge and provide the best possible and feasible solution in the most efficient way and a timely manner. All to help you manage your business by utilizing the most sophisticated and bleeding-edge digital information technology.