{"id":35287,"date":"2025-07-25T09:00:30","date_gmt":"2025-07-25T02:00:30","guid":{"rendered":"https:\/\/dipstrategy.co.id\/blog\/?p=35287"},"modified":"2025-07-28T15:48:56","modified_gmt":"2025-07-28T08:48:56","slug":"10-cara-bangun-brand-awareness-dari-nol-pake-strategi-konten","status":"publish","type":"post","link":"https:\/\/dipstrategy.co.id\/blog\/10-cara-bangun-brand-awareness-dari-nol-pake-strategi-konten\/","title":{"rendered":"10 Cara Bangun Brand Awareness dari Nol Pake Strategi Konten"},"content":{"rendered":"<p data-start=\"776\" data-end=\"824\"><strong data-start=\"781\" data-end=\"822\">Sini Kita Nongki-Nongki Santuy Dulu, Bro\/Sis<\/strong><\/p>\n<p data-start=\"825\" data-end=\"1225\">Halo halo, sahabat Dipsterian semua yang ada di Jakarta maupun di luar kota! Lu pasti pernah ngerasa brand lo tuh udah kayak nyoba <em data-start=\"892\" data-end=\"900\">nembak<\/em> calon pacar tapi gagal total tertolak tanpa ampun bikin lo tersungkur. Konten udah dipost, tapi kok sepi? Tenang, kita santuy aja dulu. Gue juga pernah di posisi itu\u2014nulis blog, bikin reels, eh gak ada yang nonton alias sekip-sekip. Sampai akhirnya gue nemu strategi konten yang nge-boost brand awareness dari nol. Yuk, kita bahas bareng-bareng, step by step, no ribet tapi all out! &#x1f389;<\/p>\n<p style=\"text-align: center;\" data-start=\"825\" data-end=\"1225\"><a href=\"https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/10-Cara-Bangun-Brand-Awareness-dari-Nol-Pake-Strategi-Konten.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-35320 size-full\" src=\"https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/10-Cara-Bangun-Brand-Awareness-dari-Nol-Pake-Strategi-Konten.jpg\" alt=\"10 Cara Bangun Brand Awareness dari Nol Pake Strategi Konten\" width=\"800\" height=\"800\" srcset=\"https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/10-Cara-Bangun-Brand-Awareness-dari-Nol-Pake-Strategi-Konten.jpg 800w, https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/10-Cara-Bangun-Brand-Awareness-dari-Nol-Pake-Strategi-Konten-300x300.jpg 300w, https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/10-Cara-Bangun-Brand-Awareness-dari-Nol-Pake-Strategi-Konten-150x150.jpg 150w, https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/10-Cara-Bangun-Brand-Awareness-dari-Nol-Pake-Strategi-Konten-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<hr data-start=\"1227\" data-end=\"1230\" \/>\n<h2 data-start=\"1232\" data-end=\"1278\"><strong data-start=\"1237\" data-end=\"1276\">1. Pahami Brand Awareness Itu Apaan<\/strong><\/h2>\n<p data-start=\"1279\" data-end=\"1442\">Oke, sebelum lompat ke tips, kita harus sama-sama ngerti dulu nih: apa sih <a href=\"https:\/\/dipstrategy.co.id\/blog\/apa-itu-awareness-bagaimana-cara-meningkatkan-awareness-dalam-digital-marketing\/\"><strong data-start=\"1354\" data-end=\"1373\">brand awareness<\/strong><\/a>? Intinya, seberapa banyak orang \u201ckenal\u201d sama brand lo. Ada dua tipe:<\/p>\n<ul data-start=\"1443\" data-end=\"1594\">\n<li data-start=\"1443\" data-end=\"1514\">\n<p data-start=\"1445\" data-end=\"1514\"><strong data-start=\"1445\" data-end=\"1466\">Brand recognition<\/strong>: audiens bisa ngenalin logo, warna, tagline lo.<\/p>\n<\/li>\n<li data-start=\"1515\" data-end=\"1594\">\n<p data-start=\"1517\" data-end=\"1594\"><strong data-start=\"1517\" data-end=\"1533\">Brand recall<\/strong>: audiens langsung keinget brand lo pas butuh produk sejenis.<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"1596\" data-end=\"1654\">\n<p data-start=\"1598\" data-end=\"1654\">\u201cBiar brand kamu gak cuma dipandang, tapi juga diingat!\u201d<\/p>\n<\/blockquote>\n<p data-start=\"1656\" data-end=\"1807\">Kalau lo belum punya dua hal itu, content strategy lo bakal sia-sia. Dari sini, kita mulai rangkai konten supaya orang bisa <em data-start=\"1780\" data-end=\"1797\">kenal dan inget<\/em> brand lo.<\/p>\n<hr data-start=\"1809\" data-end=\"1812\" \/>\n<h2 data-start=\"1814\" data-end=\"1858\"><strong data-start=\"1819\" data-end=\"1856\">2. Tentuin Siapa Target Audiensmu<\/strong><\/h2>\n<p data-start=\"1859\" data-end=\"1929\">Lo gak bisa bikin konten generic dan berharap semua orang suka. Harus:<\/p>\n<ul data-start=\"1930\" data-end=\"2102\">\n<li data-start=\"1930\" data-end=\"2006\">\n<p data-start=\"1932\" data-end=\"2006\">Tau umur, gender, interest, biasa nongkrong dimana (IG, TikTok, LinkedIn).<\/p>\n<\/li>\n<li data-start=\"2007\" data-end=\"2102\">\n<p data-start=\"2009\" data-end=\"2102\">Kenali pain point mereka: misal, mereka males cari info yang berat, tapi butuh insight cepat.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2104\" data-end=\"2345\">Kalau targetnya mahasiswa tech-savvy, tone lo bisa santai, pake istilah \u2018gaul\u2019, luwes banget kayak ngobrol di warung kopi.<br data-start=\"2226\" data-end=\"2229\" \/>Kalau targetnya pebisnis muda? Tone-nya masih santai, tapi lebih profesional, pake istilah funnel, ROI, dan keyword.<\/p>\n<hr data-start=\"2347\" data-end=\"2350\" \/>\n<h2 data-start=\"2352\" data-end=\"2413\"><strong data-start=\"2357\" data-end=\"2411\">3. Riset Keyword &amp; Topik yang Bikin Brandmu Muncul<\/strong><\/h2>\n<p data-start=\"2414\" data-end=\"2482\">Nah, masukkan bagian keyword dari tema #1 + #2 yang udah kita bahas.<\/p>\n<h3 data-start=\"2484\" data-end=\"2502\"><strong data-start=\"2484\" data-end=\"2502\">Langkah riset:<\/strong><\/h3>\n<ol data-start=\"2503\" data-end=\"2902\">\n<li data-start=\"2503\" data-end=\"2628\">\n<p data-start=\"2506\" data-end=\"2628\"><strong data-start=\"2506\" data-end=\"2533\">Brainstorm seed keyword<\/strong>: brand awareness, apa itu brand awareness, riset keyword, tutorial keyword research awareness.<\/p>\n<\/li>\n<li data-start=\"2629\" data-end=\"2743\">\n<p data-start=\"2632\" data-end=\"2696\"><strong data-start=\"2632\" data-end=\"2649\">Gunakan tools<\/strong>: <a href=\"https:\/\/trends.google.com\/trends\/\">Google Trends<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">Ahrefs<\/a>, Mangools, Ubersuggest.<\/p>\n<ul data-start=\"2700\" data-end=\"2743\">\n<li data-start=\"2700\" data-end=\"2743\">\n<p data-start=\"2702\" data-end=\"2743\">Lihat volume, keyword difficulty, intent.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2744\" data-end=\"2902\">\n<p data-start=\"2747\" data-end=\"2781\"><strong data-start=\"2747\" data-end=\"2770\">Pilih mid\/long-tail<\/strong> contohnya:<\/p>\n<ul data-start=\"2785\" data-end=\"2902\">\n<li data-start=\"2785\" data-end=\"2812\">\n<p data-start=\"2787\" data-end=\"2812\">\u201capa itu brand awareness\u201d<\/p>\n<\/li>\n<li data-start=\"2816\" data-end=\"2853\">\n<p data-start=\"2818\" data-end=\"2853\">\u201ccara meningkatkan brand awareness\u201d<\/p>\n<\/li>\n<li data-start=\"2857\" data-end=\"2902\">\n<p data-start=\"2859\" data-end=\"2902\">\u201ctutorial keyword research awareness stage\u201d<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p data-start=\"2904\" data-end=\"3025\">Kalau lo mau rank cepat, ambil yang volume sedang tapi intentnya tepat. Jangan lupa pelabelan: awareness \/ informasional.<\/p>\n<hr data-start=\"3027\" data-end=\"3030\" \/>\n<h2 data-start=\"3032\" data-end=\"3087\"><strong data-start=\"3037\" data-end=\"3085\">4. Bikin Konten Edukatif yang Gaul &amp; Berguna<\/strong><\/h2>\n<p data-start=\"3088\" data-end=\"3156\">Konten lo gak usah serius, yang penting informatif dan easy to read.<\/p>\n<h3 data-start=\"3158\" data-end=\"3167\">Contoh:<\/h3>\n<ul data-start=\"3168\" data-end=\"3311\">\n<li data-start=\"3168\" data-end=\"3209\">\n<p data-start=\"3170\" data-end=\"3209\">Mulai paragraf dengan sapaan \u201cBro\/Sis\u2026\u201d<\/p>\n<\/li>\n<li data-start=\"3210\" data-end=\"3311\">\n<p data-start=\"3212\" data-end=\"3248\">Sisipkan emoji atau quote singkat:<\/p>\n<blockquote data-start=\"3251\" data-end=\"3311\">\n<p data-start=\"3253\" data-end=\"3311\">\u201cKonten gaul tapi bermanfaat = love pertama dari audiens.\u201d<\/p>\n<\/blockquote>\n<\/li>\n<\/ul>\n<p data-start=\"3313\" data-end=\"3476\">Beberapa panjang paragraf di poin-poin pengalaman penting: misal latar belakang brand, salah riset keyword, terus ketemu yang pas\u2014tulis 2\u20133 paragraf supaya detail.<\/p>\n<hr data-start=\"3478\" data-end=\"3481\" \/>\n<h2 data-start=\"3483\" data-end=\"3521\"><strong data-start=\"3488\" data-end=\"3519\">5. Optimasi SEO Level Dasar<\/strong><\/h2>\n<p data-start=\"3522\" data-end=\"3582\">Biar konten lo ketauan sama Google, optimasi dasar kudu ada:<\/p>\n<ul data-start=\"3584\" data-end=\"3798\">\n<li data-start=\"3584\" data-end=\"3656\">\n<p data-start=\"3586\" data-end=\"3656\">Masukin keyword utama di title, intro, heading H2\u2013H3, serta alt image.<\/p>\n<\/li>\n<li data-start=\"3657\" data-end=\"3723\">\n<p data-start=\"3659\" data-end=\"3723\">Internal &amp; external link: linking ke artikel atau tools support.<\/p>\n<\/li>\n<li data-start=\"3724\" data-end=\"3798\">\n<p data-start=\"3726\" data-end=\"3798\">Meta tags: meta description singkat tapi click-worthy (nanti kita buat).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3800\" data-end=\"3849\">Jangan over-optimasi, cukup sisipin secara alami.<\/p>\n<hr data-start=\"3851\" data-end=\"3854\" \/>\n<h2 data-start=\"3856\" data-end=\"3903\"><strong data-start=\"3861\" data-end=\"3901\">6. Eksplorasi Format Konten Kekinian<\/strong><\/h2>\n<p data-start=\"3904\" data-end=\"3974\">Gen Z itu gak lagi baca paragraf panjang terus. Konten harus variatif:<\/p>\n<ul data-start=\"3976\" data-end=\"4186\">\n<li data-start=\"3976\" data-end=\"4031\">\n<p data-start=\"3978\" data-end=\"4031\">Blog panjang (1.8\u20132k kata) buat yang ingin tau dalam.<\/p>\n<\/li>\n<li data-start=\"4032\" data-end=\"4076\">\n<p data-start=\"4034\" data-end=\"4076\">Carousel Instagram \/ LinkedIn (5\u20137 slide).<\/p>\n<\/li>\n<li data-start=\"4077\" data-end=\"4126\">\n<p data-start=\"4079\" data-end=\"4126\">Video Reels\/TikTok: ringkas, langsung ke point.<\/p>\n<\/li>\n<li data-start=\"4127\" data-end=\"4186\">\n<p data-start=\"4129\" data-end=\"4186\">Infografis: visual keyword funnel, brand awareness stage.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4188\" data-end=\"4280\">Dengan berbagai format, brand awareness semakin nempel, karena kecium di banyak touch-point.<\/p>\n<hr data-start=\"4282\" data-end=\"4285\" \/>\n<h2 data-start=\"4287\" data-end=\"4337\"><strong data-start=\"4292\" data-end=\"4337\">7. Sebar Kabar Konten Lewat Channel Tepat<\/strong><\/h2>\n<p data-start=\"4338\" data-end=\"4396\">Lo bikin konten keren, tapi salah channel? Bisa jadi zonk.<\/p>\n<ul data-start=\"4398\" data-end=\"4575\">\n<li data-start=\"4398\" data-end=\"4467\">\n<p data-start=\"4400\" data-end=\"4467\">Blog post \u2192 share ke LinkedIn, Twitter, Facebook\u2014sesuaikan caption.<\/p>\n<\/li>\n<li data-start=\"4468\" data-end=\"4495\">\n<p data-start=\"4470\" data-end=\"4495\">Carousel \u2192 IG &amp; LinkedIn.<\/p>\n<\/li>\n<li data-start=\"4496\" data-end=\"4575\">\n<p data-start=\"4498\" data-end=\"4575\">Video Reels\/TikTok \u2192 jadi highlight di profil, share juga ke Instagram Story.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4577\" data-end=\"4719\">Gunakan hashtag relevan: #BrandAwareness, #KeywordResearch, #GenZMarketing. Jangan lupa interaksi: reply komen, DM, share ulang story audiens.<\/p>\n<hr data-start=\"4721\" data-end=\"4724\" \/>\n<h2 data-start=\"4726\" data-end=\"4773\"><strong data-start=\"4731\" data-end=\"4771\">8. Gunain Analitik &amp; Pantau Performa<\/strong><\/h2>\n<p data-start=\"4774\" data-end=\"4825\">Kita lanjut ke metrik yang keliatan kayak admin IG:<\/p>\n<ul data-start=\"4826\" data-end=\"4998\">\n<li data-start=\"4826\" data-end=\"4886\">\n<p data-start=\"4828\" data-end=\"4886\">Google Analytics: pageviews, bounce rate, avg time onsite.<\/p>\n<\/li>\n<li data-start=\"4887\" data-end=\"4953\">\n<p data-start=\"4889\" data-end=\"4953\">Google Search Console: klik, impressions, CTR, posisi rata-rata.<\/p>\n<\/li>\n<li data-start=\"4954\" data-end=\"4998\">\n<p data-start=\"4956\" data-end=\"4998\">IG\/TikTok analytics: views, saves, shares.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5000\" data-end=\"5095\">Kalau metriknya rendah: CTR &lt; 1%, time &lt; 30 detik, mungkin konten belum ngena. Saatnya iterate.<\/p>\n<hr data-start=\"5097\" data-end=\"5100\" \/>\n<h2 data-start=\"5102\" data-end=\"5140\"><strong data-start=\"5107\" data-end=\"5140\">9. Iterasi &amp; Scaling Kontenmu<\/strong><\/h2>\n<p data-start=\"5141\" data-end=\"5218\">Konten itu bukan sekali posting langsung viral (kecuali gak sengaja).<br data-start=\"5210\" data-end=\"5213\" \/>Jadi:<\/p>\n<ul data-start=\"5219\" data-end=\"5495\">\n<li data-start=\"5219\" data-end=\"5309\">\n<p data-start=\"5221\" data-end=\"5309\">Evaluasi tiap 2 minggu: konten mana traffic-nya tinggi \u2192 bikin versi video, update blog.<\/p>\n<\/li>\n<li data-start=\"5310\" data-end=\"5386\">\n<p data-start=\"5312\" data-end=\"5386\">Konten yang engagement-nya tinggi? Bikin sekuel series artikel atau video.<\/p>\n<\/li>\n<li data-start=\"5387\" data-end=\"5495\">\n<p data-start=\"5389\" data-end=\"5495\">Link balik (backlink) dari blog lain? Kontak mereka: \u201cThanks, ini versi terupdate dari sumber sebelumnya.\u201d<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"5497\" data-end=\"5500\" \/>\n<h2 data-start=\"5502\" data-end=\"5545\"><strong data-start=\"5507\" data-end=\"5543\">10. Konsisten &amp; Bangun Komunitas<\/strong><\/h2>\n<p data-start=\"5546\" data-end=\"5602\">Sebelum semuanya viral, kita harus punya pondasi dulu:<\/p>\n<ul data-start=\"5603\" data-end=\"5793\">\n<li data-start=\"5603\" data-end=\"5665\">\n<p data-start=\"5605\" data-end=\"5665\">Konsisten posting: konten blog 1\u20132x\/minggu, Reels 2x\/minggu.<\/p>\n<\/li>\n<li data-start=\"5666\" data-end=\"5734\">\n<p data-start=\"5668\" data-end=\"5734\">Ajak audiens diskusi: \u201cGuys, kalian pernah ngalamin\u2026.? Yuk share!\u201d<\/p>\n<\/li>\n<li data-start=\"5735\" data-end=\"5793\">\n<p data-start=\"5737\" data-end=\"5793\">Bikin grup, newsletter, atau Discord kecil buat diskusi.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5795\" data-end=\"5880\">Dengan komunitas kecil dulu, brand lo bakal lebih relasional\u2014bukan cuma broadcasting.<\/p>\n<pre data-start=\"5795\" data-end=\"5880\"><a href=\"https:\/\/dipstrategy.co.id\/blog\/pentingnya-awareness-sebagai-metrik-performance-marketing\/\">\"Pentingnya Awareness sebagai Metrik Performance Marketing\"<\/a><\/pre>\n<hr data-start=\"5882\" data-end=\"5885\" \/>\n<h2 data-start=\"5887\" data-end=\"5936\"><strong data-start=\"5891\" data-end=\"5934\">Kesimpulan &amp; CTA \u201cYuk Eksekusi Bareng!\u201d<\/strong><\/h2>\n<p data-start=\"5937\" data-end=\"6185\">Jadi, itu dia <strong data-start=\"5951\" data-end=\"5962\">10 cara<\/strong> buat bangun brand awareness pake strategi konten.<br data-start=\"6012\" data-end=\"6015\" \/>Dimulai dari riset keyword (tema #1), ditambah edukasi tentang brand awareness (tema #2), disajikan secara gaul ala Gen Z, tapi tetap informatif dan mengikuti kaidah SEO.<\/p>\n<blockquote data-start=\"6187\" data-end=\"6241\">\n<p data-start=\"6189\" data-end=\"6241\">\u201cKonten gaul + strategi SEO = awareness yang nancep\u201d<\/p>\n<\/blockquote>\n<h3 data-start=\"6243\" data-end=\"6267\">Sekarang giliran kamu:<\/h3>\n<ol data-start=\"6268\" data-end=\"6413\">\n<li data-start=\"6268\" data-end=\"6321\">\n<p data-start=\"6271\" data-end=\"6321\">Pilih 3 keyword mid\/long-tail dari riset bareng.<\/p>\n<\/li>\n<li data-start=\"6322\" data-end=\"6372\">\n<p data-start=\"6325\" data-end=\"6372\">Bikin blog post + satu format video\/pictures.<\/p>\n<\/li>\n<li data-start=\"6373\" data-end=\"6413\">\n<p data-start=\"6376\" data-end=\"6413\">Pantau metrik seminggu, lalu iterasi.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"6415\" data-end=\"6498\">Yuk eksekusi bareng! Kalau mau aku bantu riset keyword nyata, <strong><a href=\"https:\/\/dipstrategy.co.id\/\">kasih tahu aja yaa<\/a><\/strong> &#x1f609;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sini Kita Nongki-Nongki Santuy Dulu, Bro\/Sis Halo halo, sahabat Dipsterian semua yang ada di Jakarta maupun di luar kota! Lu pasti pernah ngerasa brand lo tuh udah kayak nyoba nembak calon pacar tapi gagal total tertolak tanpa ampun bikin lo tersungkur. Konten udah dipost, tapi&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/dipstrategy.co.id\/blog\/10-cara-bangun-brand-awareness-dari-nol-pake-strategi-konten\/\">Read the post<span class=\"screen-reader-text\">10 Cara Bangun Brand Awareness dari Nol Pake Strategi Konten<\/span><\/a><\/div>\n","protected":false},"author":1495,"featured_media":35326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,9856],"tags":[],"class_list":["post-35287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-free-talk","category-digital-marketing","excerpt","zoom","full-without-featured","even","excerpt-0"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts\/35287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/users\/1495"}],"replies":[{"embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/comments?post=35287"}],"version-history":[{"count":5,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts\/35287\/revisions"}],"predecessor-version":[{"id":35333,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts\/35287\/revisions\/35333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/media\/35326"}],"wp:attachment":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/media?parent=35287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/categories?post=35287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/tags?post=35287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}