{"id":35222,"date":"2025-07-09T09:00:33","date_gmt":"2025-07-09T02:00:33","guid":{"rendered":"https:\/\/dipstrategy.co.id\/blog\/?p=35222"},"modified":"2025-07-10T10:12:39","modified_gmt":"2025-07-10T03:12:39","slug":"progress-editing-riset-keyword-buat-pemula-di-2025-step-by-step-dijamin-bisa","status":"publish","type":"post","link":"https:\/\/dipstrategy.co.id\/blog\/progress-editing-riset-keyword-buat-pemula-di-2025-step-by-step-dijamin-bisa\/","title":{"rendered":"Riset Keyword Buat Pemula di 2025: Step by Step Dijamin Bisa"},"content":{"rendered":"<p data-start=\"277\" data-end=\"324\"><strong>Riset Keyword Bukan Sekadar Cari Kata Populer<\/strong><\/p>\n<p data-start=\"326\" data-end=\"369\">Pernah nggak sih lo denger orang ngomong,<\/p>\n<blockquote data-start=\"370\" data-end=\"449\">\n<p data-start=\"372\" data-end=\"449\">\u201cKonten gue nggak muncul-muncul di Google, padahal udah nulis banyak banget?\u201d<\/p>\n<\/blockquote>\n<p data-start=\"451\" data-end=\"749\">Nah, bisa jadi bukan karena kontennya jelek, tapi karena lo belum nemu keyword yang pas. Di tahun 2025 ini, algoritma makin pinter, konten makin bejibun, dan persaingan makin brutal. Tapi tenang, bukan berarti lo harus jadi pakar SEO atau beli tools mahal-mahal buat bisa nangkring di halaman satu.<\/p>\n<p data-start=\"751\" data-end=\"843\"><strong data-start=\"751\" data-end=\"843\">Yang penting: Lo ngerti tujuan lo, audiens lo, dan tahu cara riset keyword yang relevan.<\/strong><\/p>\n<hr data-start=\"845\" data-end=\"848\" \/>\n<h2 data-start=\"850\" data-end=\"895\">&#x1f50d; Keyword Itu Kompas, Bukan Sekadar Angka<\/h2>\n<p data-start=\"897\" data-end=\"1010\">Banyak yang mikir keyword itu cuma soal volume.<br data-start=\"944\" data-end=\"947\" \/>Padahal, keyword itu kayak <strong data-start=\"974\" data-end=\"984\">kompas<\/strong> buat nentuin arah konten.<\/p>\n<blockquote data-start=\"1012\" data-end=\"1096\">\n<p data-start=\"1014\" data-end=\"1096\">\u201cKeyword bukan sekadar kata yang rame dicari, tapi kata yang nyambung ke goal lo.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"1098\" data-end=\"1181\">Jadi, sebelum lo buka Ubersuggest atau ngetik di Search Bar, tanya dulu ke diri lo:<\/p>\n<ul data-start=\"1183\" data-end=\"1272\">\n<li data-start=\"1183\" data-end=\"1205\">\n<p data-start=\"1185\" data-end=\"1205\">Konten ini buat apa?<\/p>\n<\/li>\n<li data-start=\"1206\" data-end=\"1239\">\n<p data-start=\"1208\" data-end=\"1239\">Siapa yang mau lo ajak ngobrol?<\/p>\n<\/li>\n<li data-start=\"1240\" data-end=\"1272\">\n<p data-start=\"1242\" data-end=\"1272\">Apa lo siap buat bantu mereka?<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1274\" data-end=\"1277\" \/>\n<h2 data-start=\"1279\" data-end=\"1311\">&#x1f3af; Kenali Goal Konten Lo Dulu<\/h2>\n<p data-start=\"1313\" data-end=\"1416\">Bikin konten tanpa tahu tujuannya itu kayak naik ojek tanpa kasih alamat.<br data-start=\"1386\" data-end=\"1389\" \/>Jadi, tentuin dulu goal lo:<\/p>\n<h3 data-start=\"1418\" data-end=\"1448\">1. Kalau Tujuannya Traffic<\/h3>\n<p data-start=\"1450\" data-end=\"1568\">Cari keyword edukatif. Biasanya diawali dengan &#8220;cara&#8221;, &#8220;apa itu&#8221;, &#8220;mengapa&#8221;. Cocok buat <strong data-start=\"1538\" data-end=\"1555\">top of funnel<\/strong> (awareness).<\/p>\n<p data-start=\"1570\" data-end=\"1577\">Contoh:<\/p>\n<ul data-start=\"1578\" data-end=\"1667\">\n<li data-start=\"1578\" data-end=\"1609\">\n<p data-start=\"1580\" data-end=\"1609\"><em data-start=\"1580\" data-end=\"1609\">cara mengatasi jerawat batu<\/em><\/p>\n<\/li>\n<li data-start=\"1610\" data-end=\"1638\">\n<p data-start=\"1612\" data-end=\"1638\"><em data-start=\"1612\" data-end=\"1638\">apa itu machine learning<\/em><\/p>\n<\/li>\n<li data-start=\"1639\" data-end=\"1667\">\n<p data-start=\"1641\" data-end=\"1667\"><em data-start=\"1641\" data-end=\"1667\">tips memilih laptop 2025<\/em><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1669\" data-end=\"1697\">2. Kalau Tujuannya Leads<\/h3>\n<p data-start=\"1699\" data-end=\"1777\">Lo perlu keyword yang <strong data-start=\"1721\" data-end=\"1750\">menjawab masalah langsung<\/strong>, tapi belum jualan banget.<\/p>\n<p data-start=\"1779\" data-end=\"1786\">Contoh:<\/p>\n<ul data-start=\"1787\" data-end=\"1905\">\n<li data-start=\"1787\" data-end=\"1831\">\n<p data-start=\"1789\" data-end=\"1831\"><em data-start=\"1789\" data-end=\"1831\">rekomendasi skincare buat kulit sensitif<\/em><\/p>\n<\/li>\n<li data-start=\"1832\" data-end=\"1865\">\n<p data-start=\"1834\" data-end=\"1865\"><em data-start=\"1834\" data-end=\"1865\">software akuntansi untuk UMKM<\/em><\/p>\n<\/li>\n<li data-start=\"1866\" data-end=\"1905\">\n<p data-start=\"1868\" data-end=\"1905\"><em data-start=\"1868\" data-end=\"1905\">kursus online desain grafis terbaik<\/em><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1907\" data-end=\"1935\">3. Kalau Tujuannya Sales<\/h3>\n<p data-start=\"1937\" data-end=\"1999\">Langsung tembak ke keyword yang niat beli alias transaksional.<\/p>\n<p data-start=\"2001\" data-end=\"2008\">Contoh:<\/p>\n<ul data-start=\"2009\" data-end=\"2107\">\n<li data-start=\"2009\" data-end=\"2037\">\n<p data-start=\"2011\" data-end=\"2037\"><em data-start=\"2011\" data-end=\"2037\">beli serum jerawat murah<\/em><\/p>\n<\/li>\n<li data-start=\"2038\" data-end=\"2072\">\n<p data-start=\"2040\" data-end=\"2072\"><em data-start=\"2040\" data-end=\"2072\">langganan hosting terbaik 2025<\/em><\/p>\n<\/li>\n<li data-start=\"2073\" data-end=\"2107\">\n<p data-start=\"2075\" data-end=\"2107\"><em data-start=\"2075\" data-end=\"2107\">harga laptop ASUS OLED terbaru<\/em><\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2109\" data-end=\"2112\" \/>\n<h2 data-start=\"2114\" data-end=\"2156\">&#x1f9d1;&#x200d;&#x1f393; Kenali Siapa yang Lo Ajak Ngobrol<\/h2>\n<p data-start=\"2158\" data-end=\"2233\">Sama kayak jualan di dunia nyata, lo harus tahu siapa yang ada di depan lo.<\/p>\n<h3 data-start=\"2235\" data-end=\"2256\">Pertanyaan dasar:<\/h3>\n<ul data-start=\"2258\" data-end=\"2530\">\n<li data-start=\"2258\" data-end=\"2313\">\n<p data-start=\"2260\" data-end=\"2313\">Siapa target lo? Gen Z? Ibu rumah tangga? Freelancer?<\/p>\n<\/li>\n<li data-start=\"2314\" data-end=\"2378\">\n<p data-start=\"2316\" data-end=\"2378\">Umurnya berapa? Gen Z beda banget sama Gen X dalam hal bahasa.<\/p>\n<\/li>\n<li data-start=\"2379\" data-end=\"2462\">\n<p data-start=\"2381\" data-end=\"2462\">Lagi struggle sama apa? Jerawat, penghasilan, pacar toxic, atau algoritma TikTok?<\/p>\n<\/li>\n<li data-start=\"2463\" data-end=\"2530\">\n<p data-start=\"2465\" data-end=\"2530\">Gaya bahasanya kayak gimana? Baku, nyantai, atau penuh singkatan?<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"2532\" data-end=\"2615\">\n<p data-start=\"2534\" data-end=\"2615\">\u201cKeyword yang nyambung ke cara ngomong audiens lo = peluang konversi lebih gede.\u201d<\/p>\n<\/blockquote>\n<h3 data-start=\"2617\" data-end=\"2628\">Contoh:<\/h3>\n<p data-start=\"2630\" data-end=\"2694\">Kalau lo jualan skincare buat Gen Z, hindari keyword kaku kayak:<\/p>\n<ul data-start=\"2695\" data-end=\"2732\">\n<li data-start=\"2695\" data-end=\"2732\">\n<p data-start=\"2697\" data-end=\"2732\"><em data-start=\"2697\" data-end=\"2732\">produk toner terbaik di Indonesia<\/em><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2734\" data-end=\"2751\">Lebih baik pakai:<\/p>\n<ul data-start=\"2752\" data-end=\"2826\">\n<li data-start=\"2752\" data-end=\"2794\">\n<p data-start=\"2754\" data-end=\"2794\"><em data-start=\"2754\" data-end=\"2794\">toner lokal murah buat kulit berminyak<\/em><\/p>\n<\/li>\n<li data-start=\"2795\" data-end=\"2826\">\n<p data-start=\"2797\" data-end=\"2826\"><em data-start=\"2797\" data-end=\"2826\">skincare glowing under 100k<\/em><\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2828\" data-end=\"2831\" \/>\n<h2 data-start=\"2833\" data-end=\"2885\">&#x1f4a1; Jangan Tergoda Volume Tinggi, Fokus ke Potensi<\/h2>\n<p data-start=\"2887\" data-end=\"2914\">Banyak yang salah kaprah:<\/p>\n<blockquote data-start=\"2915\" data-end=\"2947\">\n<p data-start=\"2917\" data-end=\"2947\">&#8220;Volume gede = keyword bagus.&#8221;<\/p>\n<\/blockquote>\n<p data-start=\"2949\" data-end=\"2957\">Padahal\u2026<\/p>\n<h3 data-start=\"2959\" data-end=\"2999\">Risiko keyword dengan volume tinggi:<\/h3>\n<ul data-start=\"3000\" data-end=\"3154\">\n<li data-start=\"3000\" data-end=\"3048\">\n<p data-start=\"3002\" data-end=\"3048\"><strong data-start=\"3002\" data-end=\"3027\">Saingan banyak banget<\/strong> (apalagi brand gede)<\/p>\n<\/li>\n<li data-start=\"3049\" data-end=\"3104\">\n<p data-start=\"3051\" data-end=\"3104\"><strong data-start=\"3051\" data-end=\"3069\">Nggak spesifik<\/strong>, user-nya belum tentu nyari solusi<\/p>\n<\/li>\n<li data-start=\"3105\" data-end=\"3154\">\n<p data-start=\"3107\" data-end=\"3154\">Bisa bikin capek bikin konten, tapi hasil nihil<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3156\" data-end=\"3179\">Yang lebih penting:<\/h3>\n<ul data-start=\"3180\" data-end=\"3324\">\n<li data-start=\"3180\" data-end=\"3228\">\n<p data-start=\"3182\" data-end=\"3228\">Udah bener apa belum keyword-nya nyambung ke produk\/jasa lo?<\/p>\n<\/li>\n<li data-start=\"3229\" data-end=\"3274\">\n<p data-start=\"3231\" data-end=\"3274\">Bisa ga sih dia jadi entry point ke funnel?<\/p>\n<\/li>\n<li data-start=\"3275\" data-end=\"3324\">\n<p data-start=\"3277\" data-end=\"3324\">Apakah user dengan keyword itu bisa jadi buyer?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3326\" data-end=\"3333\">Contoh:<\/p>\n<ul data-start=\"3334\" data-end=\"3482\">\n<li data-start=\"3334\" data-end=\"3407\">\n<p data-start=\"3336\" data-end=\"3407\"><em data-start=\"3336\" data-end=\"3344\">sepatu<\/em> \u2192 volume gede, tapi bisa nyari sepatu bola, lari, fashion, dll<\/p>\n<\/li>\n<li data-start=\"3408\" data-end=\"3482\">\n<p data-start=\"3410\" data-end=\"3482\"><em data-start=\"3410\" data-end=\"3442\">sepatu lari cowok ukuran besar<\/em> \u2192 spesifik, niat beli, potensi konversi<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"3484\" data-end=\"3550\">\n<p data-start=\"3486\" data-end=\"3550\">\u201cTraffic tinggi itu keren, tapi traffic yang konversi itu cuan.\u201d<\/p>\n<\/blockquote>\n<hr data-start=\"3552\" data-end=\"3555\" \/>\n<h2 data-start=\"3557\" data-end=\"3586\">&#x1f50d; Intip Dulu, Baru Tabrak<\/h2>\n<p data-start=\"3588\" data-end=\"3678\">Sebelum lo ngebut ke keyword tertentu, penting buat cek siapa yang udah nangkring di sana.<\/p>\n<h3 data-start=\"3680\" data-end=\"3700\">Langkah-langkah:<\/h3>\n<ol data-start=\"3702\" data-end=\"3904\">\n<li data-start=\"3702\" data-end=\"3763\">\n<p data-start=\"3705\" data-end=\"3763\">Cek di Google \u2192 ketik keyword lo \u2192 lihat siapa yang muncul<\/p>\n<\/li>\n<li data-start=\"3764\" data-end=\"3820\">\n<p data-start=\"3767\" data-end=\"3820\">Baca kontennya \u2192 apakah berkualitas atau asal-asalan?<\/p>\n<\/li>\n<li data-start=\"3821\" data-end=\"3904\">\n<p data-start=\"3824\" data-end=\"3904\">Tanya diri sendiri \u2192 bisa nggak lo bikin yang lebih lengkap, unik, dan engaging?<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"3906\" data-end=\"3928\">Tools rekomendasi:<\/h3>\n<ul data-start=\"3930\" data-end=\"4067\">\n<li data-start=\"3930\" data-end=\"3952\">\n<p data-start=\"3932\" data-end=\"3952\">Google SERP (manual)<\/p>\n<\/li>\n<li data-start=\"3953\" data-end=\"3988\">\n<p data-start=\"3955\" data-end=\"3988\">Ubersuggest \u2192 cek &#8220;Top SEO Pages&#8221;<\/p>\n<\/li>\n<li data-start=\"3989\" data-end=\"4024\">\n<p data-start=\"3991\" data-end=\"4024\">Ahrefs \/ SEMrush (jika ada akses)<\/p>\n<\/li>\n<li data-start=\"4025\" data-end=\"4067\">\n<p data-start=\"4027\" data-end=\"4067\">Keyword Surfer (Chrome extension gratis)<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4069\" data-end=\"4072\" \/>\n<h2 data-start=\"4074\" data-end=\"4104\">&#x2699;&#xfe0f; Kenali Senjata Konten Lo<\/h2>\n<p data-start=\"4106\" data-end=\"4175\">Lo juga harus tahu kekuatan lo, biar bisa bikin konten yang standout!<\/p>\n<h3 data-start=\"4177\" data-end=\"4190\">Tanyakan:<\/h3>\n<ul data-start=\"4192\" data-end=\"4379\">\n<li data-start=\"4192\" data-end=\"4230\">\n<p data-start=\"4194\" data-end=\"4230\">Apakah lo jago bikin video edukatif?<\/p>\n<\/li>\n<li data-start=\"4231\" data-end=\"4280\">\n<p data-start=\"4233\" data-end=\"4280\">Punya blog dengan gaya storytelling yang ngena?<\/p>\n<\/li>\n<li data-start=\"4281\" data-end=\"4328\">\n<p data-start=\"4283\" data-end=\"4328\">Ada komunitas yang bisa bantu sebarin konten?<\/p>\n<\/li>\n<li data-start=\"4329\" data-end=\"4379\">\n<p data-start=\"4331\" data-end=\"4379\">Punya influencer internal yang bisa bantu reach?<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"4381\" data-end=\"4458\">\n<p data-start=\"4383\" data-end=\"4458\">\u201cMenang keyword itu bukan soal siapa paling gede, tapi siapa paling cocok.\u201d<\/p>\n<\/blockquote>\n<hr data-start=\"4460\" data-end=\"4463\" \/>\n<h2 data-start=\"4465\" data-end=\"4512\">&#x1f9ea; Baru Deh, Main ke Arah yang Lebih Teknis!<\/h2>\n<p data-start=\"4514\" data-end=\"4595\">Setelah lo punya fondasi (tujuan, audiens, kekuatan konten), baru deh buka tools!<\/p>\n<h3 data-start=\"4597\" data-end=\"4628\">Tools Gratisan Buat Pemula:<\/h3>\n<ul data-start=\"4629\" data-end=\"4855\">\n<li data-start=\"4629\" data-end=\"4676\">\n<p data-start=\"4631\" data-end=\"4676\">Google Search \u2192 autocomplete &amp; related search<\/p>\n<\/li>\n<li data-start=\"4677\" data-end=\"4726\">\n<p data-start=\"4679\" data-end=\"4726\"><a href=\"https:\/\/business.google.com\/in\/ad-tools\/keyword-planner\/\">Google Keyword Planner<\/a> \u2192 butuh login Google Ads<\/p>\n<\/li>\n<li data-start=\"4727\" data-end=\"4761\">\n<p data-start=\"4729\" data-end=\"4761\"><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Ubersuggest<\/a> \u2192 ada versi freemium<\/p>\n<\/li>\n<li data-start=\"4762\" data-end=\"4808\">\n<p data-start=\"4764\" data-end=\"4808\"><a href=\"https:\/\/answerthepublic.com\/\">AnswerThePublic<\/a> \u2192 buat dapet pertanyaan user<\/p>\n<\/li>\n<li data-start=\"4809\" data-end=\"4855\">\n<p data-start=\"4811\" data-end=\"4855\">YouTube &amp; TikTok \u2192 cek trending search\/video<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4857\" data-end=\"4878\">Cek yang Penting:<\/h3>\n<ul data-start=\"4879\" data-end=\"5089\">\n<li data-start=\"4879\" data-end=\"4937\">\n<p data-start=\"4881\" data-end=\"4937\"><strong data-start=\"4881\" data-end=\"4898\">Search Volume<\/strong> \u2192 idealnya menengah (100\u201310.000\/bulan)<\/p>\n<\/li>\n<li data-start=\"4938\" data-end=\"4999\">\n<p data-start=\"4940\" data-end=\"4999\"><strong data-start=\"4940\" data-end=\"4962\">Keyword Difficulty<\/strong> \u2192 makin tinggi, makin sulit bersaing<\/p>\n<\/li>\n<li data-start=\"5000\" data-end=\"5038\">\n<p data-start=\"5002\" data-end=\"5038\"><strong data-start=\"5002\" data-end=\"5019\">Search Intent<\/strong> \u2192 edukasi vs beli?<\/p>\n<\/li>\n<li data-start=\"5039\" data-end=\"5089\">\n<p data-start=\"5041\" data-end=\"5089\"><strong data-start=\"5041\" data-end=\"5060\">LSI &amp; Long-tail<\/strong> \u2192 variasi kata yang nyambung<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"5091\" data-end=\"5094\" \/>\n<h2 data-start=\"5096\" data-end=\"5133\">&#x1f9ed; Step by Step Riset Keyword 2025<\/h2>\n<p data-start=\"5135\" data-end=\"5180\">Biar makin jelas, ini dia langkah praktisnya:<\/p>\n<h3 data-start=\"5182\" data-end=\"5208\">1. Tentuin topik utama<\/h3>\n<p data-start=\"5209\" data-end=\"5247\">Misal: <em data-start=\"5216\" data-end=\"5247\">digital marketing buat pemula<\/em><\/p>\n<h3 data-start=\"5249\" data-end=\"5277\">2. Tentuin tujuan konten<\/h3>\n<p data-start=\"5278\" data-end=\"5310\">Misal: edukatif \u2192 naikin traffic<\/p>\n<h3 data-start=\"5312\" data-end=\"5336\">3. Kenali audiens lo<\/h3>\n<p data-start=\"5337\" data-end=\"5393\">Misal: fresh graduate yang pengen kerja di dunia digital<\/p>\n<h3 data-start=\"5395\" data-end=\"5429\">4. Pakai tools buat eksplorasi<\/h3>\n<p data-start=\"5430\" data-end=\"5478\">Masukin topik ke Ubersuggest, Google Search, dll<\/p>\n<h3 data-start=\"5480\" data-end=\"5508\">5. Cek SERP &amp; kompetitor<\/h3>\n<p data-start=\"5509\" data-end=\"5529\">Bisa bersaing nggak?<\/p>\n<h3 data-start=\"5531\" data-end=\"5557\">6. Kelompokkan keyword<\/h3>\n<ul data-start=\"5558\" data-end=\"5610\">\n<li data-start=\"5558\" data-end=\"5573\">\n<p data-start=\"5560\" data-end=\"5573\">Keyword utama<\/p>\n<\/li>\n<li data-start=\"5574\" data-end=\"5610\">\n<p data-start=\"5576\" data-end=\"5610\">Keyword pendukung (long-tail, LSI)<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5612\" data-end=\"5651\">7. Gunakan keyword secara strategis<\/h3>\n<ul data-start=\"5652\" data-end=\"5726\">\n<li data-start=\"5652\" data-end=\"5667\">\n<p data-start=\"5654\" data-end=\"5667\">Judul (title)<\/p>\n<\/li>\n<li data-start=\"5668\" data-end=\"5678\">\n<p data-start=\"5670\" data-end=\"5678\">URL slug<\/p>\n<\/li>\n<li data-start=\"5679\" data-end=\"5697\">\n<p data-start=\"5681\" data-end=\"5697\">Heading (H1, H2)<\/p>\n<\/li>\n<li data-start=\"5698\" data-end=\"5726\">\n<p data-start=\"5700\" data-end=\"5726\">Paragraf awal &amp; isi konten<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"5728\" data-end=\"5796\">\n<p data-start=\"5730\" data-end=\"5796\">\u201cKalau lo tahu siapa yang lo tuju, lo pasti nemuin kata kuncinya.\u201d<\/p>\n<\/blockquote>\n<hr data-start=\"5798\" data-end=\"5801\" \/>\n<h2 data-start=\"5803\" data-end=\"5854\">&#x26a0;&#xfe0f; SEO Itu Powerful, Tapi Nggak Cocok Buat Semua<\/h2>\n<p data-start=\"5856\" data-end=\"5912\">Kadang SEO dipaksa-paksain buat semua campaign. Padahal\u2026<\/p>\n<h3 data-start=\"5914\" data-end=\"5924\">Cocok:<\/h3>\n<ul data-start=\"5925\" data-end=\"6011\">\n<li data-start=\"5925\" data-end=\"5955\">\n<p data-start=\"5927\" data-end=\"5955\">Kalau lo main jangka panjang<\/p>\n<\/li>\n<li data-start=\"5956\" data-end=\"5986\">\n<p data-start=\"5958\" data-end=\"5986\">Punya tim\/skill bikin konten<\/p>\n<\/li>\n<li data-start=\"5987\" data-end=\"6011\">\n<p data-start=\"5989\" data-end=\"6011\">Mau hemat budget iklan<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"6013\" data-end=\"6030\">Kurang cocok:<\/h3>\n<ul data-start=\"6031\" data-end=\"6105\">\n<li data-start=\"6031\" data-end=\"6061\">\n<p data-start=\"6033\" data-end=\"6061\">Campaign pendek (1-2 minggu)<\/p>\n<\/li>\n<li data-start=\"6062\" data-end=\"6082\">\n<p data-start=\"6064\" data-end=\"6082\">Butuh hasil instan<\/p>\n<\/li>\n<li data-start=\"6083\" data-end=\"6105\">\n<p data-start=\"6085\" data-end=\"6105\">Nggak ada tim konten<\/p>\n<\/li>\n<\/ul>\n<blockquote data-start=\"6107\" data-end=\"6172\">\n<p data-start=\"6109\" data-end=\"6172\">\u201cBayangin dapet leads organik tiap bulan, tanpa ngiklan terus.\u201d<\/p>\n<\/blockquote>\n<hr data-start=\"6174\" data-end=\"6177\" \/>\n<h2 data-start=\"6179\" data-end=\"6212\">&#x1f6a7; Masalah Umum Saat Mulai SEO<\/h2>\n<p data-start=\"6214\" data-end=\"6270\">Kalau lo baru mulai, mungkin bakal ngalamin hal-hal ini:<\/p>\n<ul data-start=\"6272\" data-end=\"6447\">\n<li data-start=\"6272\" data-end=\"6295\">\n<p data-start=\"6274\" data-end=\"6295\">Bingung pilih keyword<\/p>\n<\/li>\n<li data-start=\"6296\" data-end=\"6330\">\n<p data-start=\"6298\" data-end=\"6330\">Fokus ke volume, bukan niat beli<\/p>\n<\/li>\n<li data-start=\"6331\" data-end=\"6367\">\n<p data-start=\"6333\" data-end=\"6367\">Judul clickbait tapi nggak relevan<\/p>\n<\/li>\n<li data-start=\"6368\" data-end=\"6402\">\n<p data-start=\"6370\" data-end=\"6402\">Malah ke-detect spam sama Google<\/p>\n<\/li>\n<li data-start=\"6403\" data-end=\"6447\">\n<p data-start=\"6405\" data-end=\"6447\">Konten numpuk, tapi nggak ada yang ranking<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6449\" data-end=\"6493\">Solusinya? Sabar. Konsisten. Evaluasi rutin.<\/p>\n<p style=\"text-align: center;\" data-start=\"6449\" data-end=\"6493\"><a href=\"https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/Riset-Keyword-Bukan-Sekadar-Cari-Kata-Populer-Dipstrategy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35239\" src=\"https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/Riset-Keyword-Bukan-Sekadar-Cari-Kata-Populer-Dipstrategy.jpg\" alt=\"Riset Keyword Bukan Sekadar Cari Kata Populer\" width=\"800\" height=\"533\" srcset=\"https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/Riset-Keyword-Bukan-Sekadar-Cari-Kata-Populer-Dipstrategy.jpg 800w, https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/Riset-Keyword-Bukan-Sekadar-Cari-Kata-Populer-Dipstrategy-300x200.jpg 300w, https:\/\/dipstrategy.co.id\/blog\/wp-content\/uploads\/2025\/07\/Riset-Keyword-Bukan-Sekadar-Cari-Kata-Populer-Dipstrategy-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<pre>\"<a href=\"https:\/\/dipstrategy.co.id\/blog\/masalah-umum-yang-terjadi-saat-website-mulai-melakukan-seo\/\">Masalah Umum yang Terjadi Saat Website Mulai Melakukan SEO<\/a>\"<\/pre>\n<hr data-start=\"6495\" data-end=\"6498\" \/>\n<h2 data-start=\"6500\" data-end=\"6553\">&#x1f9e0; Kesimpulan: Riset Keyword Itu Seni, Bukan Rumus<\/h2>\n<p data-start=\"6555\" data-end=\"6627\">Riset keyword itu bukan tentang copas dari tools terus tempel ke konten.<\/p>\n<p data-start=\"6629\" data-end=\"6642\">Tapi tentang:<\/p>\n<ul data-start=\"6644\" data-end=\"6782\">\n<li data-start=\"6644\" data-end=\"6673\">\n<p data-start=\"6646\" data-end=\"6673\"><strong data-start=\"6646\" data-end=\"6673\">Ngerti konteks brand lo<\/strong><\/p>\n<\/li>\n<li data-start=\"6674\" data-end=\"6697\">\n<p data-start=\"6676\" data-end=\"6697\"><strong data-start=\"6676\" data-end=\"6697\">Pahami audiens lo<\/strong><\/p>\n<\/li>\n<li data-start=\"6698\" data-end=\"6726\">\n<p data-start=\"6700\" data-end=\"6726\"><strong data-start=\"6700\" data-end=\"6726\">Fokus ke goal spesifik<\/strong><\/p>\n<\/li>\n<li data-start=\"6727\" data-end=\"6782\">\n<p data-start=\"6729\" data-end=\"6782\"><strong data-start=\"6729\" data-end=\"6782\">Pakai tools buat validasi, bukan buat ngatur arah<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6784\" data-end=\"6877\">Kalau semuanya nyambung, SEO bisa jadi mesin cuan paling awet dan hemat biaya buat bisnis lo.<\/p>\n<blockquote data-start=\"6879\" data-end=\"6944\">\n<p data-start=\"6881\" data-end=\"6944\">\u201cKeyword itu bukan sekadar kata, tapi kompas buat konten kamu.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Riset Keyword Bukan Sekadar Cari Kata Populer Pernah nggak sih lo denger orang ngomong, \u201cKonten gue nggak muncul-muncul di Google, padahal udah nulis banyak banget?\u201d Nah, bisa jadi bukan karena kontennya jelek, tapi karena lo belum nemu keyword yang pas. Di tahun 2025 ini, algoritma&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/dipstrategy.co.id\/blog\/progress-editing-riset-keyword-buat-pemula-di-2025-step-by-step-dijamin-bisa\/\">Read the post<span class=\"screen-reader-text\">Riset Keyword Buat Pemula di 2025: Step by Step Dijamin Bisa<\/span><\/a><\/div>\n","protected":false},"author":1507,"featured_media":35269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-35222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-free-talk","excerpt","zoom","full-without-featured","even","excerpt-0"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts\/35222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/users\/1507"}],"replies":[{"embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/comments?post=35222"}],"version-history":[{"count":7,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts\/35222\/revisions"}],"predecessor-version":[{"id":35251,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/posts\/35222\/revisions\/35251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/media\/35269"}],"wp:attachment":[{"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/media?parent=35222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/categories?post=35222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dipstrategy.co.id\/blog\/wp-json\/wp\/v2\/tags?post=35222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}